Pitch Perfect: Visualize It
Guess what? You're a graphic designer now.
Before I get into how to craft a pitch deck, please allow me one (1) moment of sentimentality: even though our genres are so so so different, Stephen Sondheim’s work taught me so much about writing. His two books, though ostensibly about lyrics, are actually about how to distill your work down to what actually matters, how to choose a form, how to keep things specific and get across what you actually want to say. And god, his writing was just so fucking good. To live in the same time as a man who wrote “Being Alive”, “A Little Priest”, AND “A Weekend In The Country”? A privilege, to say the least. I have a theory that every writer has one ur-work that inspires them, the thing they’re always trying to rewrite and/or approach the perfection of. Mine is “The Ladies Who Lunch” from Company. For that, for his books, for his contributions to the American musical lexicon as both a writer and a mentor, I thank him.
Okay, now onto something a WHOLE LOT more prosaic. We’ve gone through how to craft a pitch. Two years ago, that would have been the end of this series. But guess what? Now you need to make a deck.
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